- Praxis launches a specialized education-focused division to support institutions across the UAE
- The new unit aims to drive school growth through stronger enrollment and engagement strategies
- It focuses on enhancing branding, campus experience, and student outreach in a competitive education market
Praxis Advertising has launched a new education-focused division, Praxis Edge, aimed at helping schools and educational institutions strengthen student engagement, branding, and enrollment strategies across the UAE. The new division is designed to offer end-to-end support by combining marketing strategy, brand development, and physical campus design to help institutions create stronger connections with students and families.
The launch comes as the UAE’s education sector enters a rapid growth phase. In Dubai alone, private schools now serve more than 350,000 students across over 220 institutions. Student enrollment grew 6 percent during the 2024-25 academic year, highlighting rising demand for quality education. Dubai’s Education Strategy E33 plans to establish at least 100 new private schools by 2033, creating intense competition among institutions. This shift is pushing schools to adopt smarter marketing and branding approaches to stand out and attract families.
Praxis Advertising said Praxis Edge was created to address this growing need for a more unified and strategic approach. With more than 25 years of experience in the UAE and work across over 100 education clients, the company has helped transform more than 500 campus spaces across the region.
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Amitabh Swarup, Founder and CEO of Praxis Advertising, said the education market is evolving quickly and institutions now need more than traditional campaigns. He said schools must focus on creating strong brand experiences that support the full student enrollment journey, from awareness to campus experience.
The new division is also expected to create opportunities for education professionals, branding experts, and design specialists as schools invest more in modern engagement strategies. The move reflects the growing importance of marketing, communication skills, and student-focused design in shaping the future of education across Asia and the Middle East.
