- Ajman University launches Masar Career Excellence, the UAE’s first holistic career development model integrating academics with real-world readiness from enrollment to alumni life.
- Masar offers tailored mentoring, industry exposure, and lifelong support, aligning with We the UAE 2031 and Ajman Vision 2030 goals of youth empowerment and talent development.
- Ranked #3 in employer reputation in QS 2026, Ajman University reinforces its mission to graduate purpose-driven leaders equipped for a knowledge-based economy.
Ajman University has introduced Masar Career Excellence, a revolutionary framework that changes the game for universities in the UAE to equip students with future-proof work readiness. Being the first such model in the country's higher education system, Masar extends the purview of a conventional career services office. It presents a holistic, future-oriented model of student development, marrying academic experience with real-world readiness since day one to post-graduation life.
Derived from the Arabic word مسار (masar), which means the path, Masar Career Excellence has been created to walk alongside students and alumni at all points of their academic and professional journeys. From initial career direction and skill-building to extended mentoring, employer interaction, and alumni networking, Masar provides a comprehensive and integrated experience that enables students to map their dreams against actual career possibilities.
Speaking about this revolutionary venture, Dr. Karim Seghir, Chancellor of Ajman University, said "Masar reflects Ajman University's commitment that, in order to prepare the future, more than excellence in education is needed. It needs an environment in which purpose, reflection, and engagement with the world outside are inseparable from the academic experience. With this model, we seek to graduate not only competent professionals, but also responsible leaders who have a profound commitment to society".
The launch of Masar is a significant step in Ajman University's overall strategy to integrate career development into the core of the learning experience. The university has gained international recognition by making such a commitment. In the QS World University Rankings 2026, Ajman University is placed #3 among the UAE's employer reputation, which testifies to the institution's continued commitment to graduating employable graduates.
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Masar supports We the UAE 2031 and Ajman Vision 2030, both of which focus on building national talent, driving a knowledge-based economy, and empowering young people to drive change across sectors. By reinforcing the skills of graduates to adapt, innovate, and lead, Masar supports the country's priorities for sustainable and inclusive development.
Across the student life cycle, Masar provides customized support from initial exploration of interest and course, through mid-program industry immersion, to career guidance as graduation approaches. The model extends post-graduation, providing alumni with access to mentoring, professional development activities, and lifetime involvement.
A hallmark of Masar is its focus on substantive connection. Through collaboration among students, faculty, alumni, and industry professionals, the system provides real-world exposure through career events, live projects, consulting cases, and panel discussions with experts. These learning experiences not only build technical skills but the relationship capital necessary for leadership and sustained success.
The introduction of Masar Career Excellence strengthens Ajman University's vision as an innovative campus that makes student success its mission. It is an embodiment of a strategy for higher education that prepares its graduates to create their own futures with direction and contribute positively to a resilient, inclusive, and knowledge-based society.
