- EpicQuest Education's Davis University entered an exclusive recruitment partnership with MSM Unify on May 1, 2025, focusing on student recruitment from Africa and the Middle East.
- CEO Jianbo Zhang described the partnership as an affordable expansion beyond China and India, tapping MSM Unify's regional knowledge.
- The partnership aligns with EpicQuest's overall strategy to globalize its institutions via overseas hiring, degree pathways, and internationally diverse student bases.
EpicQuest Education Group International Limited (NASDAQ: EEIQ), a US, Canadian, and UK student higher education provider, disclosed that its owned and operated institution, Davis University, executed an Agency Agreement with MSM Unify. The arrangement is to grow student recruitment in Africa and the Middle East into Davis University's on-campus associate and bachelor degree programs.
Commenting on the partnership, Jianbo Zhang, Chief Executive Officer of EpicQuest Education says, "This partnership is a strategic step in our endeavor to bring Davis University's international student constituency beyond China and India". Zhang added that the partnership is an inexpensive move, considering MSM Unify's infrastructure and regional experience of accessing potential students and their families in Africa and the Middle East.
MSM Unify, a worldwide student recruitment network based in Canada, will be Davis University's sole recruitment partner for these markets. The organization has a reputation for end-to-end services such as student applications, visa facilitation, and analytics-based recruitment practices, which will enhance the rate of conversion of students and cater to market needs. Davis University will assess students recruited through MSM Unify according to academic criteria and English proficiency standards.
Sanjay Laul, MSM Group Founder, was optimistic regarding the collaboration, pointing out that the vision of MSM resonated with Davis University's emphasis on global inclusiveness and student success. He observed that the move would serve to open doors for students from fast-growing parts of the world such as Africa and the Middle East.
EpicQuest Education reinforced that this arrangement is in furtherance of its overall strategy of internationalizing its institutions. The growth strategy of the company involves making its operated colleges, such as Davis University and EduGlobal College in Canada, more international by increasing international hiring and providing pathways to university degrees. EpicQuest is also a recruiting agent for UK institutions like Coventry University and the University of the West of Scotland, and has a presence in Miami University Regional campuses in Ohio, where it offers residential and support services.
Moreover, the firm has ventured into educational and entertainment projects through its subsidiaries Gilmore Inv LLC and SouthGilmore LLC, which specialize in international kinesiology programs and sports-related entertainment, respectively.
EpicQuest indicated that although the deal with MSM Unify presents promising growth prospects, any estimate of future student enrollment or performance is subject to risks and uncertainties that may impact actual results.
