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By Asia Education Review Team , Monday, 21 July 2025 09:38:45 AM

Lime Consumer Finance Launches in Egypt with Education-Focused FinTech App

    • Lime Consumer Finance, backed by First Abu Dhabi Bank, has launched in Egypt to offer flexible education financing solutions regulated by the Financial Regulatory Authority.
    • The platform provides tuition installment plans (6–12 months, up to EGP 1 million) via a digital app aimed at supporting Egypt’s young, education-focused population.
    • With $9.4M in initial investment, Lime aims to boost financial inclusion, starting with education and expanding into broader essential life sectors.

    Lime Consumer Finance, Egypt's largest independent education financing platform and wholly owned subsidiary of First Abu Dhabi Bank Group within the UAE, has launched officially into Egypt's fintech landscape. Strategically using education as its launching point, Lime intends to meet an essential requirement for families who require affordable and flexible payment plans.

    Regulated by Egypt's Financial Regulatory Authority (FRA), Lime's app delivers structured, transparent, and affordable financing options, enabling families to plan and pay tuition through an interconnected network of nurseries, schools, and universities. With more than 30% of Egypt's population aged less than 15 (CAPMAS, 2025), education financing has emerged as a priority need.

    Families are able to get access through the app to installment plans of 6 to 12 months, up to EGP 1m. Digital onboarding and cutting-edge credit decision engine help approvals within minutes, maintaining convenience while being fully compliant with local requirements.

    "With a starting investment of $9.4m, Lime is entering the Egyptian market at a time when there is increasing demand for private schooling and accelerated take-up of digital financial solutions driven by a youthful population and favorable national policies", said Ahmed Mohsen, CEO and Managing Director of Lime Consumer Finance.

    “We’re proud to contribute to Egypt’s Financial Inclusion Strategy by addressing a real market gap, our mission starts with education, but we’re building a platform designed to expand into other essential life sectors, always putting transparency and customer empowerment at the centre”, Mohsen added.

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    Lime's Board of Trustees is composed of talent across finance, education, healthcare, and law, including Mariam El Samny, FABMISR Head of Consumer Banking; Refaat Zayed, FABMISR Head of Retail Credit; Abdallah El Ebiary, Managing Director at Alvarez & Marsal's Sovereign Advisory Services; Mohamed El Kalla, CIRA Education CEO; Magda Habib, Dawi Clinics CEO and Founder; and Omar Bassiouny, Matouk Bassiouny Founding Partner and Group Head of Corporate and M&A.

    Supported by First Abu Dhabi Bank Group's capital strength and Middle Eastern expertise, Lime seeks to create lasting change and advance enhanced financial inclusion in Egypt's developing fintech ecosystem beginning with education, and eventually moving into other impactful areas.

     

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